Hello.
Most people call me Chewy.
I was born a baby (huge twist) and have since leveled up into a fully grown idea machine currently operating out of Leo Toronto. Some say I was bitten by a radioactive brief. Others say I simply consumed too much cereal with weird mascots as a child. Either way, here we are.
I make ads. Sometimes they’re funny. Sometimes they win things. Always, they are legally ads.
If this portfolio stirred something deep inside you—or even just tickled your ad-shaped cortex—summon me with an email, raven, or aggressively whispered brand manifesto via email mcdonaldmc@gmail.com
In this crazy thing called life, I’ve blown up a tahoe, taken a few pictures and convinced a dog to love me.
Experience
Leo Burnett
2021 - Present
Cossette
2019 - 2021
The Martin Agency
2007 - 2019
Recognition
ADCC 2025: Gold, Silver x2, Bronze
Cannes Lions 2025: Shortlist
Marketing Awards: Silver, Merit
CMA: Gold
Webby: Best Art Direction Honoree
Applies Arts: Experiential / Event
Effie: Bronze
Epica Awards: 2x Shortlist
Applied Arts: Cinematography
ADCC: Gold, Silver
One Show: Merit 2021 X2, Merit 2024
Strategy: 2021 Brand of the Year, Silver
Shots: Gold Charity, Gold Casting
Vimeo: Staff Pick
FWA: Mobile of the day
Communication Arts: Advertising Shortlist
Richmond Ad Club: Best in Show
Monster Children Magazine: 2021 Shot on Mobile Winner
PRESS
AdAge - The pizza chain zooms past earthly marketing with UFOOH
Strategy - Pizza Hut appeals to eyes in the sky as 3I/ATLAS comet approaches
Campaign - Pizza Hut Points Ads to the Sky in an Out of This World Campaign
Roast Brief - The First Billboard Campaign Aimed at Aliens
LBBOnline - Pizza Hut Canada Goes Interstellar
Campaign - Pizza Hut has its rivals licked in new app promo
Campaign - Pizza Hut “Cheat on Your Cheeseburger”
LBBOnline - Pizza Hut Makes Canadians Cheat on Their Cheeseburgers
Strategy - Pizza Hut wants to “melt” the hearts of burger lovers
Strategy - Pizza Hut aims to convert pizza loves with giveaway
The Message - Vector will trade cereal for a cancelled streaming subscription
Strategy - Vector Pays tribute to unsung, everyday athletes
LBBOnline - How Leo Burnett’s Confident Rooster Strutted through a World of Energy Possibilities
Strategy - Enbridge is crowing about its sustainability efforts
LBBOnline - A Rooster Walks Through a World of Energy Possibilities
LBBOnline - Work of the Week Enbridge Tomorrow is On
The Message - Enbridge is crowing about its commitment to cleaner energy
The Message - Canadian Tire remains focused on play for Beijing Olympics
Strategy - 2021 Brand of the Year: Montreal Children’s Hospital
Muse by Clio - A ‘Little Brat’ Stars in This Irresistible Anthem for Kids With Cancer
LBBOnline - Long Live Little Brats
The Drum - GEICO: Gecko Airshow
Campaign US - Stolychnaya ‘A versus THE’
ADWEEK - Why Did BFGoodrich Toss a Truck Tire Out of an Airplane?
AdAge - The Martin Agency: Robin’s Egg